Evaluation Question 2

Question2: How does your media product represent particular social groups?

My Product represents young adults and older teenagers as a social group. It also represents the C2 and D social groups because of their line of work (of skilled and semi skilled manual workers, supervisory or clerical workers and junior managers) and the amount of money they earn, which could affect their interests and tastes. C2 is also the largest social group so my product will reach a wide audience.

Young people enjoy listening to music finding out the latest gossip and latest bands. My magazine represents these social groups through the clothes my female model is wearing as she is dressed in a high street dress which young people can relate to. My model is also in natural position not totally styled and airbrushed and in a natural environment. She is also not super thin and drop dead gorgeous which is good because it doesn’t relay the idea that people have to be size 4 and stunningly pretty to feel good about themselves. The cover is colourful and eye-catching to attract my target social group, they are neutral colour’s of black, red and white, as I didn’t want to make it too child looking and deter my target group.

The Articles featured in my product are also representative of my social group as they aren’t too serious or boring which isn’t what young people would want to read and not what they are interested in. Also the artists featured in my product such as Katy Perry are very popular with these social groups so my product is representative of what they like.

The whole look and vibe of my product is quite relaxed so I think it will appeal to the younger audience and the bright colours and simple layout represents them well.